December 12, 2023

How to Get Clients After Cosmetology School In Denver, Colorado

How to Get Clients After Cosmetology School: Proven Strategies

Congratulations on completing your cosmetology program! Now it’s time to turn your passion and skills into a thriving career. One of the crucial steps in building a successful cosmetology business is attracting clients. In this guide, we’ll explore effective methods to get clients after cosmetology school, including the power of social media, networking, and more.

1. Leverage the Magic of Instagram

Instagram is a visual platform that’s perfect for showcasing your cosmetology talents. Here’s how to make it work for you:

  • Create an Instagram Business Profile: Switch to a business account to access valuable insights and promote your services.
  • Showcase Your Portfolio: Share high-quality photos of your work, demonstrating your expertise in various areas like hairstyling, makeup, and nails.
  • Use Relevant Hashtags: Research and use popular and location-specific hashtags to increase your posts’ discoverability.
  • Engage with Your Audience: Respond to comments, answer questions, and engage with your followers to build a loyal client base.
  • Collaborate with Influencers: Partner with local influencers who can help promote your services to a wider audience.

2. Tap into Facebook Groups

Facebook groups can be goldmines for finding potential clients. Here’s how to make the most of them:

  • Join Local Beauty and Cosmetology Groups: Look for groups in your area dedicated to beauty and cosmetology. These are excellent places to connect with potential clients.
  • Share Your Expertise: Offer helpful tips and advice in these groups to establish yourself as a knowledgeable professional.
  • Advertise Your Services: Many groups allow members to promote their services. Be sure to follow group rules and guidelines when posting advertisements.

3. Build a Professional Website

Having a professional website is essential in today’s digital age. Here’s how to create an effective online presence:

  • Include a Portfolio: Showcase your best work on your website to demonstrate your skills and style.
  • Optimize for Local SEO: Ensure your website is optimized for local search by including your location, services, and contact information.
  • Start a Blog: Regularly update your blog with beauty tips, trends, and industry insights to attract organic traffic.
  • Offer Online Booking: Make it easy for potential clients to book appointments directly from your website.

4. Utilize Google My Business

Setting up and optimizing your Google My Business (GMB) listing can help you appear in local search results:

  • Complete Your Profile: Fill out your GMB profile with accurate information, including your location, contact details, and hours of operation.
  • Encourage Reviews: Encourage satisfied clients to leave reviews on your GMB listing to build trust and credibility.

5. Network with Local Businesses

Building relationships with other local businesses can lead to valuable referrals. Consider these strategies:

  • Partner with Salons and Spas: Collaborate with local salons and spas to offer complementary services or cross-promotions.
  • Attend Local Events: Attend beauty and wellness events in your community to meet potential clients and fellow professionals.

6. Offer Special Promotions

Running promotions or special offers can entice new clients to give your services a try:

  • First-Time Client Discounts: Offer a discount for first-time clients to encourage them to book an appointment.
  • Referral Rewards: Incentivize your current clients to refer friends and family by offering discounts or freebies for successful referrals.
  • Holiday and Seasonal Promotions: Create special packages or promotions for holidays and seasons when beauty services are in high demand.


Getting clients after cosmetology school requires a combination of online and offline strategies. By leveraging the power of social media, networking, and offering promotions, you can build a steady client base and kickstart your cosmetology career.

Remember that success may not happen overnight, but with determination and consistent effort, you can turn your passion into a thriving business.

If you’d like to learn more about building a successful cosmetology career, check out our blog on How to Build a Portfolio as a Cosmetology Student

Start implementing these strategies today, and watch your cosmetology career flourish!

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